Marketing Plan: Lux Soap - 6666 Words | Bartleby
Its ultimate holding company is Unilever PLC, in United Kingdom. Beverages accounted for 40% of 1999 revenues; detergents and personal products, 30% and food, 30%. EXECUTIVE SUMMARY Lux Soap came into existence in 1964. Lux occupies a large market share in the Pakistani soap market as well as the international arena.