ViacomCBS Press Express | The Bold and the Beautiful
September 2020. THE BOLD AND THE BEAUTIFUL. THE BOLD AND THE BEAUTIFUL is the most-watched U.S.-produced daytime drama series in the world. The show debuted on March 23, 1987 and is currently in its 33 rd season. THE BOLD AND THE BEAUTIFUL is produced by Bell-Phillip Television Productions, Inc. Bradley Bell is the executive producer and head writer.